The Evolution Of Advertising
For any business to be successful, there are many areas in which the business should focus on. One of them is advertising and marketing. If the business is focused on retail or offering a service, marketing is vital. Marketing has seen a gradual change over the years, as businesses started to develop and branch out into new spheres; marketing also had to be developed and revised to suit the new and upcoming challenges and opportunities.
Businesses have seen a rise in their profits if their marketing was successful. Another important aspect in marketing and advertising is to focus on the main target population/ audience for your business. For example, the Coca Cola Company has had a successful journey in marketing since they always related their products to the target audience Hence their products became part of a trend among the younger generation. In terms of the evolution that the advertising world has experienced, it has gradually seen a change since other aspects such as electronic media and globalization has greatly changed the phase of the way people connect and even the way businesses connect with people.
In the past, the sources of advertisements were limited. Newspapers, magazines, radio broadcasts and posters are a few examples. Eventually, after the introduction of the television and the Internet, advertising stepped into a rapid and innovative era that helped businesses expand and cater to the growing population. People from all over the world are more connected now and this gave local businesses to expand even to foreign markets and advertising was a major breakthrough in their expansion. In the current times, there are countless numbers of advertising sources and new and innovative sources and ways are being introduced every day. Video marketing in Singapore has become an integral part of advertising.
Many new advertising firms have specialized in video production as part of their advertising packages. The goal of most advertising firms is to keep formulating new and innovative advertising projects for their clients. Their clients are usually corporate and are willing to pay handsomely if they are confident that the advertisement will gain them more profit. Advertisements are being redefined by some companies as a way of giving a message to society and also to sell their product. For example, a company selling hand wash will advertise on their product by giving awareness to the public about marinating cleanliness and hygiene to prevent disease.
Even though people in general deny that advertisements have an influence on their choice of product, it is undoubtedly true that people do get influenced by them! The vast majority of people who got influenced are the teenagers and people who lack enough education.