Three Things To Be Careful About When Making Your Site!
Do you have an online store? Or, are you planning to go online in the near future? Then, you might want to know about the worst mistakes a website planning to sell products can do:
• Your website is hard to navigate – web design in Singapore is an important part of any ecommerce website. As such, you need to make sure it stands out from the rest and leaves a lasting impression on your customers – hopefully tempting them to linger even a few moments more on your site than others. To achieve this, making sure your website is nice looking is just the first step however – you also need to think about how easy it is to navigate through the site. Remember to think from the customer’s point of view – whilst you might know the site like the back of your hand, your customer doesn’t. Therefore, what you need to achieve is a website that is capable of first stopping a first-time visitor with its looks, and then allowing him or her to move through it easily to keep them on your site without having them turn away.
• You rely just on images to sell – let’s not get this wrong: images are extremely helpful in making sales, no doubt. And the best web designs easily incorporate lots of images seamlessly to make a pretty website, again, no doubt. However, you can’t only rely on images, and you shouldn’t. What is meant by this is that every product needs a meaningful and substantial product description – and the image will aid that description, not the other way around. There are certain products where images will have a greater impact however – clothes and furniture are two which easily come to mind. However, the better part of products rely on meaningful information about them in order to sell, such as electronics, books, vehicles, equipment – the list is easily greater than the former.
• Your site looks phony – well, this last point is certain to offend some people. A major problem in your website that could hurt potential sales is when it doesn’t achieve a decent level of trustworthiness. Now what in the world does this mean? Simply enough, this means that when your customer looks at your site, they will think that they are in fact on a website intending to trick them – and not on a genuine website. Ouch much? And as for the reasons as to why this happens, there are a few big reasons, like the use of advertisements which urge customers to buy stuff in a phony way, the use of identical, block-like looking descriptions which only look like spam, and the use of incorrect grammar and spelling. If this rings any bells in your heads, then you know you’ve got something to fix about your website right now.